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| MSRP - Manufacturer's Suggested Retail Price | ||
MSRP is an abbreviation for Manufacturer's Suggested Retail Price, and is often called, "sticker price." It's the price that is stated on the legally-required sticker that must be in the window of all new cars. MSRP is the price that car makers set as the "retail" price of each of their vehicles. However, because the price is "suggested," dealers can sell at any price they want — even more than MSRP if a particular vehicle is in high demand and short supply. Smart consumers will do research to determine a fair purchase price for the vehicle that interests them. This price is usually much less than MSRP, but generally more than "invoice" price, which is the price dealers pay the manufacturer. Furthermore, rebates and discounts can reduce prices even further. To find MSRP prices
on any vehicle, see Edmunds.com For more information, see: The Lease Guide
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